At Home with The Socialite Family
The ultimate label for interior decoration, The Socialite Family is the first online platform dedicated to decoration and the art of living for contemporary, urban and connected families. Each week, the site features articles focusing on the inspiring interiors created by this new generation of parents, and meets and interviews today's creatives and entrepreneurs.
Since 2017, The Socialite Family has also been a brand in its own right. With its own in-house design studio, The Socialite Family creates and develops its own collections, from furniture to decorative accessories to lighting. The idea is to offer quality pieces, made in Europe, at a fair price, without intermediaries and without resellers. A source of inspiration? The Franco-Italian roots of its founder, Constance Gennari, are closely intertwined with her childhood memories.
For this 2019 edition of the Salone del Mobile, Constance Gennari wanted to welcome you to what could be her Parisian apartment in Milan, to show you the new Milano chair and the new Gioia table lamp, her latest creations resulting from inspiring encounters with families, artists and craftsmen. To discover these pieces and many more new items, come and visit Constance at Via Palermo 1!
via Palermo 1 - 1° floor
From Tuesday 9 to Sunday 14 April
10am - 8pm
"In the Socialite family, there is, above all, the Mamma! The one who cooked for the four of us, her children, but above all the one who involved us in her mad passion! From the furniture found in the street downstairs at night, to the excitement of antiques auctions, to the chill of the flea markets on winter days. Our Mamma, took us, my brother Paolo, my sister Letizia and me, to explore that special world, with the constant quest for the singular and beautiful as its leitmotiv. I remember the hours we spent waiting for her in the aisles between the stalls, dressed in our double-breasted coats and our English Start-Rite shoes. We were always very chic, and kept warm as we played for hours on end in the chill wind. These images come back to me and scroll through my head. These memories of her, seeing her collecting different styles, and explaining how to recognise hand-made work and an era: an Empire Style bed one day, crystal glasses the next, and, on another, antique rugs. We must not forget Antonio, the father of the family, always dressed to the nines, and in search of a good deal, in love with women and love. And the Nonna, our grandmother, a seamstress, ready to make us our most eccentric and exotic ballgowns! In my family, there have always been grand dinners, elegant tables set with antique dishes, colourful glasses and silver cutlery, with children dressed up and playing hide-and-seek under the embroidered tablecloths. The stuff of which memories are made: elegant furniture with baroque music in the background. So theatrical!
Cara famiglia, I cherish your independence of mind and your imagination which have given me my passion for materials, beauty, elegant lines, colours and above all design."