Brera Design District

imMATERIAL CEMENT

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Cement is material and lightness

A MDW covered in lightness with the emotional continuous surfaces of CEMENT DESIGN.
We find ourselves immersed in a space where ethereal clouds and high slabs of cement with low thickness, with infinite colors and textures of dreams. In the Cement Design Showroom, therefore, it will be possible to touch material and idea, innovation and art.
The versatility of Cement Design products is shown in its possibilities: to customize large spaces with concrete but with small thickness, to wrap the light of the lamps of MICHELLE URTECHO, to cover the works of MATTEO TAMPONE, to embrace other materials in the table collections of AiMO, and to wrap aerial accessories with SANDRA FAGGIANO.
Further demonstration that with the Cement Design material any idea can become a real surface, for the entire duration of the Fuorisalone the products of the finalists selected for the "The Cement Table" Contest, proposed together with FOODDESIGNSTORIES for the design of a coated tray in eco-cement.
Permanent exhibition of furnishing elements with cement reinterpreted by brands and designers: Michelle Urtecho, Matteo Tampone, Paulo Rocha and Sandra Faggiano. Every day meetings with artists, aperitifs and good music!

 

Activities schedule

April 9
10:00 — 18:00 Press preview - Preview Press Day
10:00 — 18:00 Exhibition - Exhibition of furnishing elements with cement interpreted by: Michelle Urtecho, Matteo Tampone, Paulo Rocha, Sandra Faggiano, Food Design Stories
April 10
10:00 — 21:00 Exhibition - Exhibition of furnishing elements with cement interpreted by: Michelle Urtecho, Matteo Tampone, Paulo Rocha, Sandra Faggiano, Food Design Stories
18:00 — 21:00 Cocktail party - Opening imMATERIAL CEMENT
April 11
10:00 — 21:00 Exhibition - Exhibition of furnishing elements with cement interpreted by: Michelle Urtecho, Matteo Tampone, Paulo Rocha, Sandra Faggiano, Food Design Stories
18:00 — 21:00 Cocktail party - Event VERTICAL CEMENT (for Cement Design)
April 12
10:00 — 21:00 Exhibition - Exhibition of furnishing elements with cement interpreted by: Michelle Urtecho, Matteo Tampone, Paulo Rocha, Sandra Faggiano, Food Design Stories
18:00 — 21:00 Presentation - Event EMBRACE special Cement edition (for AiMO)
April 13
10:00 — 21:00 Exhibition - Exhibition of furnishing elements with cement interpreted by: Michelle Urtecho, Matteo Tampone, Paulo Rocha, Sandra Faggiano, Food Design Stories
18:00 — 21:00 Award - Concorso THE CEMENT TABLE_(for FoodDesignStories)
April 14
10:00 — 18:00 Exhibition - Exhibition of furnishing elements with cement interpreted by: Michelle Urtecho, Matteo Tampone, Paulo Rocha, Sandra Faggiano, Food Design Stories
10:00 — 18:00 Exhibition - AfterMDW2019

Exhibitors
& companies

Cement Design

Leading company in the field of eco-cement coatings. We offer innovative products on the market and purely artisanal decorative solutions that transform every space with unique surfaces. We work closely with architects and designers to create and customize any project.

Matteo Tampone

I confront myself with pure matter, in its original state. I perceive one of his soul and I want to communicate it through my work, through a narration that I call TempoTemporali.I like to think that the final object is nothing but the synthesis of my story that plays with the time factor.

Michelle Urtecho

We enjoy to transform materials into new products with unusual applications different to traditional use, turning ordinary elements into something extraordinary.

Paulo Rocha for AiMOdesign

AiMO | Design provides a specialized service in creating, innovating and manufacturing solutions or ideas to the measure of each client. Combines authenticity, quality and value in a sensitive way, formulating a set of guidelines to fuel growth and inspiration - to the awakening of emotions.

Sandra Faggiano

I'Mmaterial Architect

The Cement Table _Contest #FOODDESIGNSTORIES

#FDS is a conceptual and physical space of stories, a journey through table and food accessories designed by contemporary designers. #FDS is a concept by Sandra Faggiano and Caterina Misuraca, it is an event-experience. # "The Cement table" will bring "cement to the table"!

Location


Showroom Cement Design
Via Solferino, 42
Milano


ENERGISED BY edison
MAIN SPONSOR Iris ceramiche
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER RADO