Brera Design District

Digital Detox Design

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Welcome to a digital detox experience

During Milan Design Week 2019, Digital Detox Design invites you to “Living Experience”. 

Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space, matter and people in a pure and genuine way. Our desire is to elevate design’s scope, beyond the creation of furniture pieces and products, and nurture our deepest need: being human.

Smartphones usage is indeed producing negative effects on the quality of our lives: focus decrease, self-awareness related stress, memory impairment and depression. What would happen if we were to turn our devices off? Digital Detox Design draws from the importance to disconnect from our devices and reconnect to other dimensions of our existence.

The event is created and curated by Alessio Conti. The project aims, within the use of materials, colours and light to connect people to a wider network than any other, thanks to breathing and contact. 

On the fourth floor of Via Solferino 11, you will not find any special effect but, instead, a welcoming and essential space to recharge our depth, silence and presence. It is a living, a “whatever” space that, to paraphrase Agamben, is not "whatever" no matter what, but such that it always matters”.

Digital Design Detox brings together different brands.

The first brands to believe in the project were Sapiens Design, recently awarded important international prizes, which after the experience of Bologna Design Week 2018 replicates in Milan with a new piece of furniture and Chendù, among the winners of the Rebell Contest, which will present furnishings and lamps that blend the geometry of the lines with the craftsmanship of the production.

Moreover, Amaaro will delight us with their latest, iconic, ceramic collection; designer Matteo Bandi, product and graphic designer for the event, will showcase for the first time in his home country a collection of prototypes to get away for our phones; Pollini Home, manufacturing experts with ceramics at the core of their practice; GF Garden with their multi-functional bags collection and  Mud is Mood that will present a selection of modular candle holders and vases from the Intersezioni collection and L’Essenza nel Marmo will spread ambient fragrances in precious reed diffusers.

Brands Spazio B5c, together with Doodesign, Officina Bugamelli and Passo 32, will create the living space with wallpapers, libraries and lamps.

COBE Architetti and Aguzzoli Arredamenti, from Spazio Rebell, join the project and delight us with pieces from Artmutari (design Nicola Pinazzi), ModDesign and Valentini.

The event is styled by Laura Arduin, who previously worked on important events for Salone Del Mobile, Ufficio and Eurocucina. Laura has collaborated with magazines such as “La Cucina Italiana” and design brands such as Dieffebi, Florim Ceramiche, Marazzi and Italgraniti Group.

To expand our spatial and cultural presence, Czech Design Week is participating with a selection of products. Moreover, during their next edition in December, they will showcase some of the Italian designers from Digital Detox Design.

A video installation by Francesca Catellani, with music by Andrea Talmelli, will enrich the experience by immersing us in the Digital Detox dimension. Soundscape curated by Andrea Sommani.

Location

The events takes place in one of the most relevant areas of Brera Design District:

Studio Correa Granados Architects

Fourth Floor

Via Solferino 11

 

Date & Time

Exhibition:

9-14 April 2019

10am - 8pm

 

Opening & Press Preview:

April 8th, 2019

7pm - 10pm

 

Party:

April 10th, 2019

7pm - 10pm

 

Visit our website for further information:

digitaldetoxdesign.it

 

An event created and curated by Alessio Conti

In collaboration with Sapiens Design and Chendù

Styling: Laura Arduin

Spatial design: Cobe Architetti

Logo e grafica: Matteo Bandi

3d Visual and concept: Chendù

Website: Sapiens Design Studio

Contacts

Alessio Conti

mail: info@alessio-conti.it, press@alessio-conti.it 

tel.: +39 3471034602

Instagram: /digitaldetoxdesign

facebook: /digitaldetoxdesign

Activities schedule

April 8
19:00 — 22:00 Press preview - Opening of Living Experience, the Digital Detox Design event conceived to take a break from the digital overload. Curated by Alessio Conti
19:00 — 22:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.
April 9
10:00 — 20:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.
April 10
10:00 — 20:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.
19:00 — 22:00 Cocktail party - Digital Detox Party is a moment of liberation from our smartphones. A party to reconnect to matter through the breath.
April 11
10:00 — 20:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.
April 12
10:00 — 20:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.
April 13
10:00 — 20:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.
April 14
10:00 — 20:00 Exhibition - Living Experience is the event conceived to take a break from the digital overload, to breathe and interact with space and matter.

Exhibitors
& companies

Aguzzoli Arredamenti

The project "A di Aguzzoli Arredamenti was born from the idea of ​​Fabio Aguzzoli, designer, artisan and interior designer, with the aim of accompanying the customer in the choice of unique solutions for the home furnishings to a style that fully expresses the personality who lives there.

Amaaro

Amaaro! is a design and making laboratory of majolicaware born from the meeting of a painter and an architect. The dialogue between the two different languages, gives birth to ideas in constant evolution which takes its inspiration from the many different languages of visual communicatio

Art Mutari

Artmutari is a young Italian company offering bespoke finishes, collections or furnishings, specializing in the processing of natural materials and environmentally friendly composites with certified environmental quality. Sustainability is the economy and well-being of the client.

Chendù

Chendù is a creative studio and a brand of high craftsmanship furniture. Its intelligent solutions are developed between functionality and aesthetics. Dealing with interior design, product, identity and experience, it designs harmony, tells emotions, generates innovation and pursues beauty.

COBE Architetti

COBE Architetti is a design studio specialized in interior design for the home, office, restaurant and commerce. Their working method sees the client as a partner and makes him interacting with the design process.

Czech Design Week

Every year Czech design week shows both local and foreign designers and their most recent work. To expand our spatial and cultural presence, CDW participates with a selection of product by: Deeptime, František Jungvirt, Pavel Kopřiva junior and Vladimír Staněk - Stinak

Doodesign

Doodesign is a team of professionals specialized in furnishing advice, interior design and fine finishes. Kanga Doo Wall is a wall covering that becomes a furniture interacting with the space.

G.F. srl

GF Garden is a company driven by the research for products that combine design, functionality and passion for indoor and outdoor living. They design object for future’s gardens and houses, translating new trends into high-quality, beautiful and easy to use products.

Inkiostro Bianco

Inkiostro Bianco means emotion, creativity and innovation. 
A workshop of ideas specialised in the production of continuous surfaces, artistic and customisable decorations. 
Inkiostro Bianco is able to propose an utterly new outfit to every kind of room, thus defining a new type of project planning

L'Essenza nel Marmo

The reed diffusers L’ESSENZA NEL MARMO® come from an idea of Romina Montecchi who has wanted to mix up the experience of her family company in marble processing with the passion for perfumes, in particular the home fragrances.

Matteo Bandi

Matteo Bandi, product and graphic designer for this event, will showcase for the first time in his home country a collection of prototypes to get away for our phones. These objects are interventions in moments when smartphones are distracting for us: working, listening to music, relaxing.

MOd Design

MOdD is a design factory, a place at the crossroads between the design studio and the craft workshop. The artisan and designer Tommaso Fregni realizes custom-made furniture or accessories in small series for homes and commercial spaces with unique and personalized furnishing solutions.

Mud is Mood

Mud is Mood is an Italian brand of accessories and furniture. It was founded in Umbria by the architect and designer Cristina Daminato. Mud is Mood’s mission is to convey emotions through “creative matter”.

Officina Bugamelli

The historic Officina Bugamelli deals with the restoration and repair of mechanical parts of metal. The workings are all carried out in craftsmanship by means of classic equipment.

Passo 32

A design for a new concept of living that comes from the redefinition of styles, research for new materials and technical solutions. Passo 32 designs clean shapes, able to translate their subjectivity to the environment that hosts them, they are able to get noticed and say "I am there".

Pollini Home

Pollini Home conceives ceramic as a material for furnishing and furnishing itself. They create tables, tops for bathrooms and kitchens and furnishing accessories with a crafts service in order to deliver quality products that resist over time.

Rebell

Rebell is a multi-functional space in the heart of Reggio Emilia with two souls: food&events and design&architecture. A contemporary and innovative concept created in a shoowroom in which to live multiple experiences.

Sapiens Design

Each product made by Sapiens Design is the result of a research born from the relationship between subject and object, from the multi-directional lamp Oplàmp, to the Quid vases / containers, to the Alias ​​armchair, presented in preview at the Milan Design Week 2019 at Digital Detox Design.

Spazio b5

Spazio b5 is a new reality in Bologna that creates content in the fields of design, art and photography. Their philosophy is to develop products, projects and cultural activities by creating a national and international network.

Valentini

64 years of excellence, two generations that bring Italian artisan culture all over the world. Valentini has now become an internationally recognized reality in the interior design sector, creating exclusive collections of sofas, armchairs, coffee tables, bookcases and sideboards.

Location


Correa Granados Architects
Via Solferino, 11 - scala sinistra 4°PT
Milano


ENERGISED BY edison
MAIN SPONSOR Iris ceramiche
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER RADO