Brera Design District

The Design of Exploration

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The Design of Exploration

So many of the innovations we take for granted today were born out of exploration and the need to find design solutions for uncharted territories. Exploration can mean shooting for the moon, diving to the depths of the Mariana trench, or simply having the courage to question and test ideas. Our innate desire to keep exploring – beyond both our physical surroundings and the limits of human knowledge – is the ultimate catalyst for innovation, including in the field of design.       

 

To encapsulate the epic theme of exploration, Moleskine presents a backpack inspired by perhaps the greatest example of humankind’s desire to push boundaries. 2019 marks the 50th anniversary of the first manned moon landing, which Moleskine celebrates with a special The Backpack Silver Edition, designed by Giulio Iacchetti. Available in a limited run, it embodies a passion for discovery and takes inspiration from the magical and mysterious colors of the lunar landscape.

Every journey triggers a desire to create something that says “I was here”. Architect Riccardo Blumer will be exploring this concept with a striking interactive art installation at Moleskine Café. The experience continues inside with an exploration-themed exhibition, including a behind-the-scenes look at The Backpack Silver Edition campaign, shot on Mount Etna by photographer, Max Rommel.

9th April – 14th April at Moleskine Café Corso Garibaldi 65, Milan

Activities schedule

April 8
16:30 — 18:30 Press preview
April 9
08:00 — 21:30 Exhibition
April 10
08:00 — 21:30 Exhibition
April 11
00:00 — 20:00 Conference
08:00 — 21:30 Exhibition
April 12
08:00 — 21:30 Exhibition
April 13
08:00 — 21:30 Exhibition
April 14
09:00 — 20:00 Exhibition

Exhibitors
& companies

Location


Moleskine Café
Corso Garibaldi, 65
Milano


ENERGISED BY edison
MAIN SPONSOR Iris ceramiche
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER RADO