Brera Design District

F / A FakeAuthentic

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F / A FakeAuthentic

MAS
 

Museo d’Arte e Scienza di Milano

Via Quintino Sella 4, angolo Piazza Castello Sforzesco

  

PRESENT

 

F / A FakeAuthentic

 

 

F / A FakeAuthentic

 

AMArchitectrue Stefania Agostini Luca Mostarda & Rocco Vitali

USES TO COMPARE QUTIDIANLY THE OWN ENTHUSIASM OF YOUNG ARCHITECTS WITHIN THE DIFFICULTIES OF AFFIRMING IN A SATUROUS PANORAMA OF MANY PROPOSALS AND OBSTACLES.

FOR THIS REASON WE PROPOSED OURSELF AS A TARGET FOR THE SALONE DEL MOBILE 2019 TO OFFER THE POSSIBILITY TO A COLLECTIVITY OF EMERGING TALENTS TO PRESENT TO THE PUBLIC OF SALONE DEL MOBILE 2019 THEIR OWN SKILLS AND CAPABILITY THROUGH THE REALIZATIONS OF A PIECE OF FURNITURE.

 

 

F / A FakeAuthentic

_ Brief

 

WE WANTED TO SELECT 11 PARTICIPANTS. AN OPEN CALL HAVE BEEN LAUNCHED LOOKING FOR YOUNG ARCHITECTS UNDER 40.

WE HAVE BEEN VERY GLAD TO NOTICE THE SUCCESS OF OUR OPEN CALL SINCE WE RECEIVED A CONSISTENT NUMBER OF APPLICATIONS. WE DECIDED TO EXTEND THE INVITATION TO 15 SELECTED GROUPS OF ARCHITECT.

 

WE WILL HOST A COLECTIVE MADE BY FRAGMENTS OF CULTURE FROM 11 DIFFERENT COUNTRIES.

 

 

THE 15 SELECTED GROUP OF ARCHITECT WILL DESIGN AND PRODUCE A NEW PIECE OF FURNITURE INSPIRED BY THE THEME OF THE EXHIBITION F / A FakeAuthentic REFLECTING ON THE SINGULARITY / DUPLICITY OF THIS TOPIC.

 

TOPIC THAT WILL BE THE FIL-ROUGE BETWEEN PARTICIPANTS.

PARTICIPANTS WILL BE LET FREE TO GIVE THEIR INTERPRETATION OF F / A FakeAuthentic.

 

THERE WILL NOT BE ANY RESTRICTIONS ABOUT  MATERIALS, COLOURS, CONSTRUCTION METHOD, WEIGHT.

SIZE. SIZE WILL BE THE ONLY LIMIT DUE TO PRACTICAL REASON. ACCORDING TO TYPOLOGIES.

21 EXHISTING TYPOLOGIES TO CHOOSE FROM.

 

A PIECE OF FURNITURE IS THE GOAL. ONE FOR EACH PARTICIPANT.

A PIECE OF FURNITURE THAT HAS TO BE BEAUTIFUL, BUT ALSO FUNCTIONAL AND PRAGMATIC, EASY TO SHIP AND EASY TO BE PLACED, VERSATILE AND OF COURSE STURDY.

 

YOUR PIECE OF FURNITURE WILL BE SHOWN AS PART OF THE COLLECTIVE EXHIBITION.

 

 

YOUR EXHIBITION.

OUR EXHIBITION.

 

 

F / A FakeAuthentic

_ Exhibition

 

THE EXHIBITION WILL OPEN ON TUESDAY THE 09th of APRIL AND IT WILL BE THE OCCASION TO LAUNCH YOUR PROJECTS IN AN EXTRAORDINARY PLACE, FULL OF HISTORY AND VERY ACTUAL IN THE VERY CITY CENTRE OF MILANO, FACING THE MASSIVE PRESENCE OF CASTELLO SFORZESCO.

 

WE CHOOSE MAS, Museo d'Arte e Scienza AS A PERFECT VENUE WHERE TO SET YOUR INSTALLATION AND WHERE MEMORIES OF THE SITE WILL DEAL WITH INFLUENCES OF NOWADAYS DESIGN IN A FRAME OF KNOWLEDGE OF MAKING.

 

 

THE COLLECTIVE EXHIBITION WILL OPEN ON TUESDAY 09th of APRIL WITH AN EVENING EVENT, FROM 17:30 UNTIL 19:00. THE VERNISSAGE EVENT WILL BE STRICTLY ON INVITATION.

AFTER 19:00 THE EXHIBITION WILL BE OPEN TO THE PUBLIC AND IT WILL BE FREE ADMISSION.

 

THE COLLECTIVE EXHIBITION WILL STAND UNTIL FRIDAY 12th of APRIL AND IT WILL BE FULLY ACCESSIBLE FOR FREE DURING THE OPENING TIME OF THE MUSEUM.

 

DURING THE WEEKEND VISITS TO THE EXHIBITIONS WILL HAVE TO BE BOOKED IN ADVANCE.

 

DURING THE OPENING WEEK A CYCLE OF PUBLIC LECTURE WILL BE GIVEN FROM THE PARTICIPANTS IN THE CONFERENCE SPACE OF MAS AVAILABLE FOR THE OCCASION.

 

 

WE DO IMAGINE F / A FakeAuthentic AS A LAUNCHPAD TO SHARE AN ENSEMBLE OF THINGS WE THINK ARE GOOD AND GENUINE.

ONE WAY OR ANOTHER.

 

 

F / A FakeAuthentic IT IS NOT ABOUT PERSONAL TASTE, IT IS MUCH MORE ABOUT COLLECTIVE, INTERESTING AMBIGUITY, CLEVER JOINTS, GOOD PROPORTIONS, INTRIGUING DISCORDANCES, PROPER MATERIALS.

 

 

AND MAYBE WE WILL END UP WITH AN UNEXPECTED AUTENTICITY IN SOMETHING FAKE.

 

AND VICEVERSA OF COURSE.

 

 

AMArchitectrue Stefania Agostini e Luca Mostarda with Rocco Vitali

alles zusammen curators of

 

F / A FakeAuthentic

 

fa@fakeauthentic.it

F / A FakeAuthentic

_ Participants

 

 

 

 

 

 

 

 

 

 

 

 

VG13

ASLLTK

LINEA 33

SUGIBERRY

STUDIO VLORA

Francesca Mirone

Theo De Meyer Stefanie Everaert

Giovanni Benedetti+STUDIO ERRANTE ARCHITETTURE

Céline Bianchi with Atelier Aveque

Alba Abiad and Naveen Jose

Barnum & Diana Cinetto

Laboratorio Bìu

Stephan Lando

Otto De Vylder

OPERE VARIE

CONVOID

 

 

 

 

 

 

 

 

F / A FakeAuthentic

 

 

Palinsesto delle attività

9 aprile
17:30 — 19:00 Presentazione - F / A FakeAuthentic _Conferenza stampa Su invito Per partecipare prego scrivere a fa@fakeauthentic.it
19:00 — 20:30 Esposizione - F / A FakeAuthentic _Inaugurazione esposizione Dalle 19:00 alle 20:30 Inaugurazione esposizione con tutti gli architetti partecipanti
10 aprile
10:00 — 18:00 Esposizione - F / A FakeAuthentic _Esposizione Dalle ore 10:00 alle ore18:00 Ingresso libero
16:00 — 17:00 Conferenza - F / A FakeAuthentic _lecture Theo De Meyer Stefanie Everaert
19:45 — 20:30 Conferenza - F / A FakeAuthentic _lecture Giovanni Benedetti with STUDIO ERRANTE ARCHITETTURE
11 aprile
10:00 — 18:00 Esposizione - F / A FakeAuthentic _Esposizione Dalle ore 10:00 alle ore18:00 Ingresso libero
17:00 — 17:45 Conferenza - F / A FakeAuthentic _lecture STUDIO VLORA
18:00 — 18:45 Conferenza - F / A FakeAuthentic _lecture Céline Bianchi with Atelier Aveque
12 aprile
10:00 — 18:00 Esposizione - F / A FakeAuthentic _Esposizione Dalle ore 10:00 alle ore18:00 Ingresso libero
17:00 — 18:00 Conferenza - F / A FakeAuthentic _lecture OPERE VARIE Matteo + Allina Cor
18:00 — 18:45 Conferenza - F / A FakeAuthentic _lecture Alba Abiad with Naveen Jose
19:00 — 20:00 Conferenza - F / A FakeAuthentic _lecture VG13
20:00 — 20:30 Show - F / A FakeAuthentic _performance Laboratorio BìU
13 aprile
10:00 — 18:00 Esposizione - F / A FakeAuthentic _Exhibition Visita privata dell'esposizione su prenotazione

Location


Museo d’Arte e Scienza
Via Q. Sella 4, angolo Piazza Castello
Milano


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