Brera Design District

The Museum by Space Encounters


What do we need? Really need?

What do we need? Really need?

A connection requires focus when distraction is everywhere; In our pockets, over our shoulders, at our feet, inside our head. To see the unseen we must simply focus on the present.

Salone de mobile is an intense week of busy installations therefore architecture firm Space Encounters designed 'The Museum'. A space of harmony that stops noise and distractions from the outside world. A space that allows the visitor to focus and create a memorable experience. 

The decisions in 'The Museum' are predetermined. You do not have to think, just connect.

'The Museum' is similar to no other museum. Nothing is imposed or explained to you. It is a journey through a collection of spaces that changes your perception of time. A single journey that completely resets your focus, because it's only when you are truly focused that everything becomes clear.

A world of Dutch creativity - within one experience.

'The Museum' imitates a typical museum but its qualities are clear and condensed. Exactly what you need in this cluttered world.

"The Museum" is supported by Creative Holland and various partners.

Activities schedule

April 8
13:00 — 17:00 Press preview
17:00 — 20:00 Cocktail party - Aperitivo press & ambassadors
April 9
10:00 — 20:00 Exhibition
17:00 — 20:00 Cocktail party - Aperitivo by The Student Hotel supported by Carlsberg
April 10
10:00 — 20:00 Exhibition
April 11
10:00 — 20:00 Exhibition
17:00 — 20:00 Cocktail party - The Museum Aperitivo
April 12
10:00 — 20:00 Exhibition
April 13
10:00 — 20:00 Exhibition

& companies


In 2014 Ruben Esser started his own agency ‘Buildung.’, specialized in conceptual design. Buildung. searches for innovative concepts that seek connections within various areas of expertise. GooglePoetry is based on the idea that there is some surprising visual poetry hidden in lifeless algorithms.

Creative Holland

Creative Holland is an initiative of the Dutch Creative Industries, powered by the Ministry of Education, Culture and Science in close collaboration with many partners and operated by the Federatie Dutch Creative Industries.

Denim City

Denim City is an innovation campus founded by House of Denim Foundation with a clear mission: to connect and inspire our stakeholders, to bring our industry “Towards a Brighter Blue“.

Het Groenlab

Judith has a deep passion for plants, nature and design, which come together at Het Groenlab. This is a playground and laboratory that designs extraordinary green spaces and products.

Jan Robert Leegte

Jan Robert Leegte (born 1973, The Netherlands) started working as an artist on the Internet in 1997. His work has been exhibited internationally (Whitechapel Gallery, Stedelijk Museum Amsterdam, ZKM Karlsruhe). He is currently represented by Upstream Gallery Amsterdam.

Joep Beving

Joep Beving is one of the most streamed living pianists in the world. He has become a one man success story writing, recording and releasing his debut album Solipsism back in 2015. Quickly after the release, he was signed to Deutsche Grammophon and has put out two more albums since then.

Reinier van der Aart

Reinier van der Aart (1975 Netherlands) aka RVDA, is a portrait and fine-art photographer. Reinier studied medicine till a camera fell into his hands. His work is commissioned by i.a. the Rijksmuseum, the Stedelijk Museum Amsterdam, VOGUE, Tommy Hilfiger / Calvin Klein.

Space Encounters

Space Encounters is the initiator and architect of the museum. In their practice, Space Encounters liberates itself from the dogma of strict functionalities and researches old and new forms of space and material, free from self inflicted burdens .

Spectrum design

Spectrum Design manufactures contemporary furniture since 1941. The collection features Dutch design classics, like the Rietveld Originals collection that contains the designs of Gerrit Rietveld. Rietveld Originals is now launching the New Amsterdam armchair, an unknown design from 1937.

Wiebe van den Ende

Wiebe is a creative multi-talent with a knack for storytelling. From film to VR and commercials, he looks for the best medium to tell that particular tale. With a few award winning short films and a SXSW selected VR film under his belt he is one of the upcoming directors in the circuit.


Palazzo Clerici
Via Clerici, 5

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