Brera Design District

Emma Materasso

08
09
10
11
12
13
14

The concept of our exhibition is “A day on a mattress”. With our different activities spread throughout the day, our brand will demonstrate the uniqueness of our mattress in an interactive style. The activities will be the following: first, breakfast in bed, followed by napercise and then happy hour. The visitor will be able to get to know the brand´s values and to test our mattress´ qualities. Finally, there will be a pyjama party.

Our special partner will be Pavé, which will bring the best breakfast and aperitivo from Milan!

 

Who´s Emma?

Don´t worry, sleep happy” – with Emma your sleep will be better. We spend almost 1/3 of our life sleeping, therefore it´s important to have a mattress that allows you a good quality sleep. Emma is risk-free, we take care of everything! We are the perfect combination of quality, price and purchase process.

Activities schedule

April 8
11:00 — 20:00 Exhibition
April 9
11:00 — 20:00 Exhibition
April 10
09:30 — 22:00 Exhibition
09:30 — 11:30 Meeting - Doesn’t breakfast in bed sound amazing? When it´s Pavè to bring it, then happiness is doubled! Take your time to enjoy it at our exhibition!
14:30 — 17:00 Workshop - You will walk a lot at Fuori Salone: to enjoy it at its best you should take a rest and sleep. By us you will be able to do it!
18:00 — 20:00 Presentation - Philipp Burgtorf, Bettzeit´s CEO, ex EBIA president, will introduce Emma and the new generation of bed-in-a-box, vacuum-packed mattresses.
19:30 — 22:00 Cocktail party - After work, happy hour is a must. We will offer you salty croissants and craft beer made by Pavé!
April 11
09:30 — 22:00 Exhibition
09:30 — 11:30 Meeting - Doesn’t breakfast in bed sound amazing? When it´s Pavè to bring it, then happiness is doubled! Take your time to enjoy it at our exhibition!
14:30 — 17:00 Workshop - You will walk a lot at Fuori Salone: to enjoy it at its best you should take a rest and sleep. By us you will be able to do it!
19:30 — 22:00 Cocktail party - After work, happy hour is a must. We will offer you salty croissants and craft beer made by Pavé!
April 12
09:30 — 11:30 Meeting - Doesn’t breakfast in bed sound amazing? When it´s Pavè to bring it, then happiness is doubled! Take your time to enjoy it at our exhibition!
09:30 — 22:00 Exhibition
14:30 — 17:00 Workshop - You will walk a lot at Fuori Salone: to enjoy it at its best you should take a rest and sleep. By us you will be able to do it!
19:30 — 22:00 Cocktail party - After work, happy hour is a must. We will offer you salty croissants and craft beer made by Pavé!
April 13
09:30 — 22:00 Exhibition
09:30 — 11:30 Meeting - Doesn’t breakfast in bed sound amazing? When it´s Pavè to bring it, then happiness is doubled! Take your time to enjoy it at our exhibition!
14:30 — 17:00 Workshop - You will walk a lot at Fuori Salone: to enjoy it at its best you should take a rest and sleep. By us you will be able to do it!
21:00 — 23:30 Cocktail party - PYJAMA PARTY with DJ SET!
April 14
11:00 — 20:00 Exhibition

Exhibitors
& companies

Emma materasso

Emma belongs to Bettzeit GmbH, Europe´s most awarded company in the mattress industry. Since its launch in 2015, Emma spread rapidly and won different product quality and costumer experience tests across several different countries!

Location


Borgonuovo
Via dell'Annunciata, 31
Milano


ENERGISED BY edison
MAIN SPONSOR Iris ceramiche
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER RADO